7. Who Are Channel Intermediaries?
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 February 1988
Abstract
Traditional descriptions of channels and their intermediaries tend to assume the channel is a fixed entity, a closed system of essentially simple exchange. This can serve as a useful basis for discussion, but as we will see in the next two questions, channel management reveals complexities and intricacies in the channel which belie a simple geometric approach.
Citation
(1988), "7. Who Are Channel Intermediaries?", International Journal of Physical Distribution & Materials Management, Vol. 18 No. 2/3, pp. 30-32. https://doi.org/10.1108/eb014679
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited