7. Who Are Channel Intermediaries?

Abstract

Traditional descriptions of channels and their intermediaries tend to assume the channel is a fixed entity, a closed system of essentially simple exchange. This can serve as a useful basis for discussion, but as we will see in the next two questions, channel management reveals complexities and intricacies in the channel which belie a simple geometric approach.

Citation

(1988), "7. Who Are Channel Intermediaries?", International Journal of Physical Distribution & Materials Management, Vol. 18 No. 2/3, pp. 30-32. https://doi.org/10.1108/eb014679