Creating Channel Dependence through the Use of Minimum Order Quantities
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 June 1987
Abstract
Channel control has become increasingly more important to both marketing practitioners and researchers. The manufacturers' ability to influence the marketing policies, strategies, and tactics of other channel members has been recognised as a critical element in the organisation's survival and effectiveness. However, current trends in the economy have made channel control by the manufacturer increasingly difficult. One technique that can help increase manufacturer control by increasing channel dependence is the use of minimum order quantities.
Citation
Bennion, M.L. (1987), "Creating Channel Dependence through the Use of Minimum Order Quantities", International Journal of Physical Distribution & Materials Management, Vol. 17 No. 6, pp. 3-14. https://doi.org/10.1108/eb014663
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited