Correlates of Franchisee Satisfaction: The Case of Saudi Car Dealers
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 March 1987
Abstract
Recent literature in marketing reveals a substantial growth of interest in behavioural issues relating to channels of distribution. It appears that research in behavioural aspects of channels has come of age in the 1980s and the interest is likely to continue. Behavioural constructs such as conflict, co‐operation, power, performance, channel‐member satisfaction, and the interrelationships among these have been the focal point of an increasing number of conceptual and theoretical writings. The primary intent of this literature is to augment a better understanding and management of channel behaviour.
Citation
Yavas, U. and Habib, G. (1987), "Correlates of Franchisee Satisfaction: The Case of Saudi Car Dealers", International Journal of Physical Distribution & Materials Management, Vol. 17 No. 3, pp. 46-55. https://doi.org/10.1108/eb014659
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited