Field Service Management: A Means to Competitive Advantage
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 July 1986
Abstract
“Rarely is customer service discretionary. It is a requisite of getting and holding business, just like the generic product itself.” Theodore Levitt thus defined the importance of the services a firm can offer in support of the sale of tangible goods.
Citation
Mathe, H. (1986), "Field Service Management: A Means to Competitive Advantage", International Journal of Physical Distribution & Materials Management, Vol. 16 No. 7, pp. 13-21. https://doi.org/10.1108/eb014638
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited