Motor Gasoline Distribution Systems in Times of Change
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 January 1985
Abstract
In order to be successful, gasoline marketing strategies must anticipate social, economic and technological trends as well as adapt to rapid and somewhat unpredictable changes in the consumer market. Distribution strategies, which affect the selection of merchandise, advertising and selling, inventory management and other functions, evolve from and adjust to a dynamic, changing environment.
Citation
Kaynak, E. (1985), "Motor Gasoline Distribution Systems in Times of Change", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 1, pp. 5-21. https://doi.org/10.1108/eb014600
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited