Innovation in Retailing: —the mechanism and determinants of innovation and its influence on retail and commercial institutional change
International Journal of Physical Distribution
ISSN: 0020-7527
Article publication date: 1 January 1976
Abstract
The author of this paper was concerned in predicting the retail structure of accessories in the motor trade. In this research the fundamental importance of innovations was recognised and a discussion of the relevant theory is given in the first part of the paper. In the context of adoption of motor accessory shops by garages a theory of innovations in retailing is developed together with an example of its application in practice. It is further suggested that the content of this paper may assist in the development and refinement of institutional change in retailing and possibly in commerce as a whole.
Citation
Ellis, R.J. (1976), "Innovation in Retailing: —the mechanism and determinants of innovation and its influence on retail and commercial institutional change", International Journal of Physical Distribution, Vol. 6 No. 3, pp. 166-177. https://doi.org/10.1108/eb014370
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited