COMMERCIAL TELEVISION, GLOBALISATION AND THE PUBLIC INTEREST: THE HISTORY OF VOICE OF FIRESTONE

Abstract

European television is on the brink of being transformed by a new breed of commercial stations which garner revenues from advertisements — not merely taxes, governmental subsidies, and/or legislation which requires viewers to underwrite the programmes they watch. European commercial television, now in its infancy and usually only available to those with cable TV, exhibits all the signs of being an emerging “enfant terrible”. “Annual double‐digit gains in … (TV) advertising in Europe” will continue for the next 20 years, predicts John Eger, a major international media consultant and former senior Vice President of CBS Worldwide Enterprises.

Citation

Walle, A.H. (1990), "COMMERCIAL TELEVISION, GLOBALISATION AND THE PUBLIC INTEREST: THE HISTORY OF VOICE OF FIRESTONE", International Journal of Sociology and Social Policy, Vol. 10 No. 2, pp. 38-52. https://doi.org/10.1108/eb013091