THE EC: DANCING WITH A GORILLA?
J.R. Nicholls
(University of Bath, UK)
33
Abstract
The food industry's managerial response to the environmental change of EC accession is examined. Nine case studies had been carried out in the late 1970s and the same nine companies have been recently revisited to provide a longitudinal study. As we approach “1992”, EC issues have again become strategic.
Keywords
Citation
Nicholls, J.R. (1988), "THE EC: DANCING WITH A GORILLA?", British Food Journal, Vol. 90 No. 6, pp. 263-267. https://doi.org/10.1108/eb011837
Publisher
:MCB UP Ltd
Copyright © 1988, MCB UP Limited