Cross‐cultural Management: A Personal View

Abstract

Briefly provides a personal view of the necessity of cross‐cultural management, the main reasons being: access to newly freed communist countries; little empirical information to compare global management; the need to develop and test diverse theories; and the need to change which research methods are acceptable to fit differing cultures.

Citation

Welsh, D.H.B. (1994), "Cross‐cultural Management: A Personal View", Cross Cultural Management: An International Journal, Vol. 1 No. 2, pp. 10-10. https://doi.org/10.1108/eb010150