The Marketing of Champagne: The Way Forward
Markus Salolainen
(University of Surrey)
567
Abstract
Examines the alternatives available for the Champagne producers and marketers to overcome the serious consequences the present recession has brought upon them. Recommendations are made to formulate and develop a strategic basis for turning the tide by means of linking the ethical and quality aspects of Champagne production to marketing activities. Lessons for producers of other wines are also given.
Keywords
Citation
Salolainen, M. (1993), "The Marketing of Champagne: The Way Forward", International Journal of Wine Marketing, Vol. 5 No. 4, pp. 15-26. https://doi.org/10.1108/eb008619
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited