The UK Brewing Industry: Past, Present and Future
David C. Gilbert
(University of Surrey, UK)
Rachael Smith
(University of Surrey, UK)
770
Abstract
Traces the diversification of some of the major companies in the brewing industry into leisure‐based interests. Identifies how current social and economic trends, coupled with some dramatic changes in the legalities of the brewing industry have forced brewers into a clarification of their long‐term objectives.
Keywords
Citation
Gilbert, D.C. and Smith, R. (1992), "The UK Brewing Industry: Past, Present and Future", International Journal of Wine Marketing, Vol. 4 No. 1, pp. 19-27. https://doi.org/10.1108/eb008590
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited