Corporate Strategy for Doing Business in the Asia Pacific Region
Cross Cultural Management: An International Journal
ISSN: 1352-7606
Article publication date: 1 March 1997
Abstract
Multinational companies are very active players in the business environment in the Asia Pacific region. This article gives some views on how a multinational corporation should approach this region. The major differences between the Asia Pacific region and other regions of the world are underlined and specific steps in strategy formulation and implementation at the business and corporate level are proposed.
Citation
Salleh, M. and Grunewald, D. (1997), "Corporate Strategy for Doing Business in the Asia Pacific Region", Cross Cultural Management: An International Journal, Vol. 4 No. 3, pp. 19-25. https://doi.org/10.1108/eb008423
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited