BECOMING A TRIAD POWER: THE NEW GLOBAL CORPORATION

Abstract

Three major markets — “Triad” of Japan, Europe and the United States — are emerging as the most important strategic battlefield for any company operating on a global scale. The author pinpoints four trends — increasing capital intensity, soaring R&D costs, converging worldwide consumer tastes and intensifying protectionism — which together make it imperative for a company to have an inside presence in all three Triad regions. He looks at the steps some companies have already taken toward becoming a Triad power.

Citation

Ohmae, K. (1986), "BECOMING A TRIAD POWER: THE NEW GLOBAL CORPORATION", International Marketing Review, Vol. 3 No. 3, pp. 7-20. https://doi.org/10.1108/eb008307