Management of Quality as a Strategy

Abstract

Questionnaires, follow‐up visits and case studies, together with a review of the literature, have been used to construct a series of models to give a framework for the management of quality as a strategy. These are used to suggest seven pure quality strategies, the appropriateness of which depends on the marketplace.

Citation

Walsh, M. (1985), "Management of Quality as a Strategy", International Journal of Quality & Reliability Management, Vol. 2 No. 3, pp. 37-50. https://doi.org/10.1108/eb002853