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Implementing Marketing Strategy

Management Decision

ISSN: 0025-1747

Article publication date: 1 May 1988

669

Abstract

Marketing strategy must be designed and implemented in a totalā€organisation and systemic way to succeed.

Citation

McTavish, R. (1988), "Implementing Marketing Strategy", Management Decision, Vol. 26 No. 5, pp. 9-12. https://doi.org/10.1108/eb001510

Publisher

:

MCB UP Ltd

Copyright © 1988, MCB UP Limited

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