What Price Research?

Abstract

The pricing off products in the marketplace is of crucial importance to market share and profitability, yet often little is known about the effects of price changes on a brand's performance. Manufacturers cannot afford to ignore the contribution pricing research can make to their marketing decisions.

Citation

Clarke, J. (1988), "What Price Research?", Management Decision, Vol. 26 No. 3, pp. 47-52. https://doi.org/10.1108/eb001499