From Strategy to Sales
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Abstract
The transition from marketing strategy to selling is seldom smooth. Too often it is left to chance but successful business results depend on effective management of this transition: coherent and consistent policies, and good communications all along the line from marketing executives to field salesmen.
Citation
Kashani, K. (1987), "From Strategy to Sales", Management Decision, Vol. 25 No. 4, pp. 10-14. https://doi.org/10.1108/eb001455
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited