Museums and Marketing Techniques
640
Abstract
The present day museum is a far cry from the original concept but is it what the public wants?
Citation
Yorke, D. and Jones, P.R. (1987), "Museums and Marketing Techniques", Management Decision, Vol. 25 No. 1, pp. 25-32. https://doi.org/10.1108/eb001431
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited