Special issue on Integrated communications

Citation

(2007), "Special issue on Integrated communications", Corporate Communications: An International Journal, Vol. 12 No. 3. https://doi.org/10.1108/ccij.2007.16812caa.001

Special issue on Integrated communications

Guest Editors

Lars Thøger Christensen, The University of Southern Denmark, Odense, Denmark.

Joep Cornelissen, Leeds University Business School, Leeds, UK and

Fuat Firat, University of Texas-Pan American, Edinburg, Texas, USA

After almost two decades of research and debate, integrated communications continues to be a topic of great interest and relevance to scholars and practitioners of marketing, public relations and communication. Indeed, usage statistics demonstrate that among the most downloaded papers from the CCIJ web site, several deal with integrated communications. As the field is maturing and expanding to still more dimensions of the organization and the market, other disciplines like management, HRM and consumption theory are beginning to show an interest in the notion of integrated communications and its implications for their specific spheres of activity. While such development may change or dilute the meaning of integrated communications, it is simultaneously such expansion that allows us to explore more fully the strengths and weaknesses of the concept and its underlying assumptions.

For this special issue, we invite theoretical and empirical papers that approach, discuss and/or critique integrated communications as a communications tool, a theoretical concept, a practitioner discourse, a system of media planning, or as co-ordinated practices and behaviors. Relevant subtopics include, but are not restricted to, the following:

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  the (expanding) meaning and practice of integrated communications;

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  the customer-oriental ion of integrated communications;

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  the organization of integrated communications;

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  the reception of integrated communications (internally and externally); and

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  new perspectives on integrated communications.

Submissions should be e-mailed to Dr Christensen at: ltc@sam.sdu.dk with the manuscript attached to the e-mail as a MS Word file.

Papers for this special issue should be no longer than 4,000 words in length and include a structured abstract of up to 250 words and up to six keywords that encapsulate the principal subjects covered by the paper.

Deadline for papers: January 1, 2008.

Notification for authors: April 1, 2008.

Resubmissions deadline: September 1, 2008.

All papers will first be considered by the Guest Editors for general relevance and significance to this special issue. If accepted for review, papers will then be subject to a strict double blind peer review.

For further information on the journal please see: www.emeraldinsight.com/ccij.htm