Eli Lilly: Xigris (A)
Publication date: 20 January 2017
Abstract
Examines the launch of Xigris, a breakthrough new pharmaceutical product for the treatment of sepsis. The newly appointed head of marketing for Xigris is reviewing the launch plan.
Keywords
Citation
Calkins, T. and White, K. (2017), "Eli Lilly: Xigris (A)", . https://doi.org/10.1108/case.kellogg.2016.000108
Publisher
:Kellogg School of Management
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