Retail Relay (A)
Publication date: 10 May 2010
Abstract
Specializing in local, organic meat and produce, Retail Relay developed a new business model for online grocery shopping and delivery. Having succeeded in the small market of Charlottesville, Virginia, it was considering expanding to other, larger markets. This case focuses on customer lifetime value analysis and how this analysis, when paired with previous experience with consumer promotions, can guide thinking in developing the best strategies and tactics for entering new markets.
Citation
Wilcox, R.T. and Brandow, K. (2010), "Retail Relay (A)", . https://doi.org/10.1108/case.darden.2021.000040
Publisher
:University of Virginia Darden School Foundation
Copyright © 2010 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.