Portland Trail Blazers
Publication date: 3 April 2009
Abstract
Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. It should be paired with the technical note “A Practical Guide to Conjoint Analysis” (UVA-M-0675) and that note’s accompanying supplemental PowerPoint file (UVA-M-0675TNP). A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve its attractiveness.
Citation
Wilcox, R.T. (2009), "Portland Trail Blazers", . https://doi.org/10.1108/case.darden.2021.000018
Publisher
:University of Virginia Darden School Foundation
Copyright © 2009 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.