Southwest Airlines: Singin’ the (Jet)Blues
Publication date: 20 January 2017
Abstract
This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.
Keywords
Citation
Weiss, E.N. and Friesen, M. (2017), "Southwest Airlines: Singin’ the (Jet)Blues", . https://doi.org/10.1108/case.darden.2016.000283
Publisher
:University of Virginia Darden School Foundation
Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.