Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.
Publication date: 20 January 2017
Abstract
In May 1999, the CEO of this company (the largest brewer in Brazil) is contemplating a bid for Antarctica, the second-largest brewer in Brazil. The primary motives are to exploit economies of scale and other synergies and to prevent other competitors (mainly foreign multinationals) from acquiring the firm. The tasks for the student are to value the target and buyer, propose an exchange ratio of shares, and generally design the terms of the transaction.
Keywords
Citation
Bruner, R.F. and Chan, J. (2017), "Brazilian Beer Merger Negotiations: Companhia Cervejaria Brahma, S.A.", . https://doi.org/10.1108/case.darden.2016.000049
Publisher
:University of Virginia Darden School Foundation
Copyright © 2003 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.