Steel Corp: Using Logistics Criteria to Segment Customers
Publication date: 1 November 2018
Abstract
Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be important to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.
Keywords
Acknowledgements
Acknowledgement:
The authors would like to acknowledge the support of project ReSCUE (No. 841333) funded by the Austrian Research Promotion Agency and European Commission's Marie Curie Actions (SCComplexity-628423 International Incoming Fellowship) for their support of this project.
Citation
Manuj, I., Gerschberger, M. and Freinberger, P. (2018), "Steel Corp: Using Logistics Criteria to Segment Customers", . https://doi.org/10.1108/case.cscmp.2018.000021
Publisher
:Council for Supply Chain Management Professionals
Copyright © 2017, Council of Supply Chain Management Professionals