Eliciting a profile of handicraft entrepreneurs in Maboneng
World Journal of Entrepreneurship, Management and Sustainable Development
ISSN: 2042-5961
Article publication date: 13 March 2018
Issue publication date: 21 May 2018
Abstract
Purpose
The purpose of this paper is to explore and articulate the profile of handicraft entrepreneurs operating in the Maboneng precinct of Johannesburg, South Africa.
Design/methodology/approach
This study is qualitative in nature – implementing a phenomenology through which cases of four handicraft entrepreneurs are developed.
Findings
Handicraft entrepreneurs in Maboneng possess a spiritually motivated profile that does not allow them to be neatly characterised in the profiles of the literature.
Originality/value
This study contributes to addressing the dearth of knowledge in the literature on the profile of entrepreneurs in Africa. It provides insights on the spiritual motivation of artisanal entrepreneurs in particular who represent a part of the largest proportion of African small-scale entrepreneurial activity.
Keywords
Citation
Mwila, N.K. and Wemba, M.C. (2018), "Eliciting a profile of handicraft entrepreneurs in Maboneng", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 14 No. 2, pp. 114-125. https://doi.org/10.1108/WJEMSD-03-2017-0011
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited