Design thinking in hospitality education and research
Worldwide Hospitality and Tourism Themes
ISSN: 1755-4217
Article publication date: 12 August 2019
Issue publication date: 12 August 2019
Abstract
Purpose
This paper aims to outline why design thinking is an engaging process and provide a methodical framework to approach complex, multi-disciplinary problems in ways that consistently yield solutions that are successful and often creative in unpredictable ways. It is a framework for thinking about complex, multidisciplinary problems and the one that applies to just about anything.
Design/methodology/approach
Service design is all about taking a service and making it meet the user and customer needs for that service. It can be used to improve an existing service or to create a new service from scratch. To adapt to service design, the designer will need to understand the basic principles of service design thinking and be able to focus on it.
Findings
This paper explores the possibilities for applying design thinking in the hospitality industry in general and hospitality education and research in particular. The functional areas of the hospitality profession are explored, evaluated and then integrated as a holistic design to provide coherence, connectivity and linkages.
Originality/value
The paper illustrates an application of design thinking to hospitality research and education.
Keywords
Citation
Bhushan, S. (2019), "Design thinking in hospitality education and research", Worldwide Hospitality and Tourism Themes, Vol. 11 No. 4, pp. 449-457. https://doi.org/10.1108/WHATT-04-2019-0022
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited