Influence of aromatization on the perception of work environment and job satisfaction
ISSN: 1754-2731
Article publication date: 30 September 2022
Issue publication date: 5 September 2023
Abstract
Purpose
The aim of this paper is to examine how indoor aromatization affects the expressed and unexpressed satisfaction with the work environment in the production hall of an industrial company.
Design/methodology/approach
The aroma was flavored by an aromatization unit, the expressed satisfaction was measured on a scale and biometrics of facial recognition (FaceReader) was used to measure unexpressed satisfaction, enabling the recording of eight emotions and two basic emotions.
Findings
Research has shown the effect of aroma on two emotions – neutral and angry – which partially confirmed the sense of flavoring production facilities. Previous research has shown that positive feelings caused by a pleasant smell influence customers' purchasing decisions. As the use of aroma affects the mental state of the individual, it could be also applied for non-marketing purposes.
Originality/value
To date, there has been no research that systematically addresses the impact of aromatization on the perception of the work environment in a manufacturing company. The presented study is unique in its design and focus and provides basic information about the impact of aroma on individuals. The findings of this study can help to examine further aspects that indirectly affect performance.
Keywords
Acknowledgements
This research was funded by grant APVV-17-0564, “The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and its Application in Production, Business and Services” and by grant KEGA 030SPU-4/2021 “Implementation of New Technologies in the Content Innovation of the Course “E-commerce” within the Field of User Experience (UX) and User Interface (UI)” conducted at the Institute of marketing, trade and social studies at the Slovak University of Agriculture in Nitra.
Citation
Čarnogurský, K., Madzík, P., Diacikova, A. and Bercik, J. (2023), "Influence of aromatization on the perception of work environment and job satisfaction", The TQM Journal, Vol. 35 No. 7, pp. 1887-1916. https://doi.org/10.1108/TQM-11-2021-0324
Publisher
:Emerald Publishing Limited
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