Avaneetha Textiles: empowering women through education

Abstract

Theoretical basis

Womenomics is the idea that women’s economic development will lead to improving the economy as a whole

Research methodology

The case is a primary case. Gender equity is about treating men and women fairly, data for the case was collected through interviews with the protagonist Ms Kalpana Anand.

Case overview/synopsis

Although women are capable of writing their own destiny regardless of what they are and where they come from, Kalpana Anand, the Executive Director of Avaneetha Textiles, believes that education plays an essential role in empowering women. Accordingly she is determined to offer shop floor jobs to young underprivileged women aspiring dropouts that provides them an opportunity to learn while they earn. Established in the year 2004 in Coimbatore, Avaneetha Textiles is currently being managed by two sisters Uma (Managing Director) and Kalpana. Although this business model supports around 900 young women, not all have made the most of it. Only 25% of their employees benefitted from the “learn-while-you-earn” program promoted by the company. Kalpana realized that such a conduct would hinder the achievement of empowering women. Therefore, the challenge before her was to motivate more women to enroll for different courses and thereby improve the quality of their life.

Complexity and academic level

Graduate or post-graduate level of courses in management, commerce, sociology, social work and related subjects.

Citation

Arjunan, S.N., Zachariah, M. and Manimala, M.J. (2022), "Avaneetha Textiles: empowering women through education", , Vol. 18 No. 3, pp. 506-530. https://doi.org/10.1108/TCJ-10-2021-0198