Nintendo’s next move
Publication date: 6 May 2020
Issue publication date: 21 July 2020
Abstract
Case overview/synopsis
In the 1980s and 1990s, Nintendo was dominating the video game industry with a market share of 90 per cent. Since that time, market share has dropped substantially with new competitors, new technology and changing consumer preferences. This case examines the history of Nintendo including its loss of market share in a rapidly changing industry.
Complexity academic level
This case is suitable for undergraduate courses in strategic management where an instructor’s focus is on strategic decision-making.
Keywords
Acknowledgements
Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.
Citation
King, S., Karabas, I. and Allred, A. (2020), "Nintendo’s next move", , Vol. 16 No. 3, pp. 279-288. https://doi.org/10.1108/TCJ-09-2019-0082
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited