House of Bounce
Publication date: 13 November 2017
Abstract
Synopsis
Tom Feldman took a buyout from a large technology company and used part of the money to enroll in the MBA program of a reputed university in the metropolitan Houston, Texas area. While in the MBA program, Tom began evaluating potential businesses with the objective of identifying one that would suit his needs. As part of an MBA course in marketing, Tom put together a student team to conduct marketing research on an opportunity to open a party center in Houston. After his team completed the study, Tom had both financial and marketing data to make a decision about the launch.
Research methodology
Teaching case based on the primary research.
Relevant courses and levels
This case is suited for a marketing course at both the undergraduate and graduate levels.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial, and other recognizable information to protect confidentiality.
Citation
Cox, T. and Subramanian, R. (2017), "House of Bounce", , Vol. 13 No. 6, pp. 771-790. https://doi.org/10.1108/TCJ-09-2016-0076
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited