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What’s next: Evergreen Marine Corp. after the Suez Canal incident

Jasmin Lin (Rockwell School of Business, Robert Morris University, Pittsburgh, Pennsylvania, USA)
Qin Yang (Rockwell School of Business, Robert Morris University, Pittsburgh, Pennsylvania, USA)
Marcel C. Minutolo (Rockwell School of Business, Robert Morris University, Pittsburgh, Pennsylvania, USA)

Publication date: 14 February 2024

Issue publication date: 30 July 2024

Abstract

Research methodology

This case study was built from secondary data such as news articles and videos. Several drafts of the case study with teaching note were tested in classroom settings and shared at a case writing conference. The case was revised based on feedback from students and roundtable discussions from the conference.

Case overview/synopsis

“What’s next: Ever Given after the Suez Canal incident (Evergreen Marine Corporation in, 2022)” explores the situation of the firm Evergreen Marine Corporation, a world-leading cargo shipping company headquartered in Taiwan, and its efforts to deal with challenges stemming from a pandemic and the global supply chain transition. The case provides background on the latest changes in global business environments, the Suez Canal Incident stemming from the grounding of Ever Given and firm-specific information, which would help students to understand the context affecting Evergreen Marine Corporation’s (EMC) strategic decisions. The case enables students to evaluate EMC’s overall position and to analyze the actions that they can take to deal with these challenges in a dynamic global environment.

Complexity academic level

This case would be appropriate for a course in strategy or international business, especially with the topic of international supply chain management.

Keywords

Acknowledgements

Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources.

Citation

Lin, J., Yang, Q. and Minutolo, M.C. (2024), "What’s next: Evergreen Marine Corp. after the Suez Canal incident", , Vol. 20 No. 5, pp. 1191-1221. https://doi.org/10.1108/TCJ-08-2023-0187

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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