Turnaround at Carpets International
Publication date: 2 July 2018
Abstract
Synopsis
This case presents turnaround alternatives for a UK-based company, Carpets International (CI), a manufacturer focused on woven carpets and suffering from the ageing equipment and resulting product quality issues during the late 1990s. The case profiles CI’s position in the UK marketplace as well as highlights the growing international competition from Europe and Mexico. Comparisons between customer’s preferences for carpeting in the USA vs the UK are included. Additionally, the case introduces first-mover advantages in the application of innovational ideas applied to a mature industry in another country.
Research methodology
This case study was written by the CEO of the company as the lead author. The case is not disguised.
Relevant courses and levels
This case is appropriate for undergraduate strategic management/business policy classes.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Boe, R. and Helms, M.M. (2018), "Turnaround at Carpets International", , Vol. 14 No. 4, pp. 513-534. https://doi.org/10.1108/TCJ-06-2016-0050
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited