Competing with the grey market: Puzey and Payne in Zimbabwe
Publication date: 5 March 2018
Abstract
Synopsis
The case study analyses competition in the automobile industry in Zimbabwe, a developing economy. From that perspective, it discusses Puzey and Payne’s business operations; a company with a long-standing history in the country’s automobile industry. Since its establishment during the Colonial era, the company endured a prolonged period of rapid car and spare parts sales decline in 2012. Following a management buyout deal in 2013, the decline in sales proved to be its real dilemma and it required strategic decisions to diffuse the impact of the “grey markets”. Government policies added to the company’s problems.
Research methodology
The case study follows a qualitative research approach. Information about Puzey and Payne’s business operations was gathered from archived materials, through qualitative conversations as well as company artefacts. Published materials in newspapers and magazines were used to provide background information.
Relevant courses and levels
The case study is appropriate for both undergraduate and postgraduate students studying International Business Management.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision making. The authors may have disguised names; financial, and other recognizable information to protect confidentiality.
Citation
Simba, A., Smith, D.J. and Dube, T. (2018), "Competing with the grey market: Puzey and Payne in Zimbabwe", , Vol. 14 No. 2, pp. 145-163. https://doi.org/10.1108/TCJ-03-2017-0027
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited