The Issue Campaign

Abstract

The Issue Campaign seeks to apply classroom information about issues, the Congress, interest groups, and the media to a “real life” campaign designed by the student. Multiple aspects of an issue campaign are addressed, including lobby products and a media/grassroots strategy. The Campaign may be presented in whole or in parts and is designed to exploit a variety of skills including analytical, persuasive and creative.

Citation

Rouleau, M. (2007), "The Issue Campaign", Social Studies Research and Practice, Vol. 2 No. 1, pp. 69-81. https://doi.org/10.1108/SSRP-01-2007-B0006