Political influence: How political ideologies can impact relationships between consumers and brands
ISSN: 0258-0543
Article publication date: 4 January 2022
Issue publication date: 11 January 2022
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Moderates form the strongest and most loyal bonds to brands so long as they are not alienated by overly strong political affiliations by such brands.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2022), "Political influence: How political ideologies can impact relationships between consumers and brands", Strategic Direction, Vol. 38 No. 2, pp. 35-36. https://doi.org/10.1108/SD-12-2021-0160
Publisher
:Emerald Publishing Limited
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