Model behavior: Mashing up strategy and business modeling
ISSN: 0258-0543
Article publication date: 16 January 2019
Issue publication date: 7 March 2019
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
One of the essential aspects of strategy that many executives struggle to come to terms with is the ethereal nature of it as a pursuit. Unlike logistics or finance, it has a wispy, intangible nature that refuses to be nailed down for a minute. Just as one executive thinks they have the right strategic plan, then the market will change, the environment will change, or any of the thousands of things that the strategy depended on will shift, leaving the firm high and dry, still looking for that killer app that will lead to competitive advantage.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2019), "Model behavior: Mashing up strategy and business modeling", Strategic Direction, Vol. 35 No. 3, pp. 4-6. https://doi.org/10.1108/SD-12-2018-0242
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited