Deception as strategy: How not to communicate to your customers

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

If you ask any scientific researcher what the essence of their chosen pursuit is, most likely they will say it is the identification of some sort of truth. Whether it is a discovery of something new, or proving a theory, or even building on what has been discovered before, it is taken for granted that whatever it is will be scientific fact, and as such it becomes an immutable part of the centuries-old process of academic endeavor. Yet, one of the big recent controversies in scholarly research in recent years has been the rise and rise of predatory academic journals and “fake science”.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2019), "Deception as strategy: How not to communicate to your customers", Strategic Direction, Vol. 35 No. 3, pp. 7-9. https://doi.org/10.1108/SD-12-2018-0239