The agility advantage: Utilizing social media to improve SMEs performance
ISSN: 0258-0543
Article publication date: 3 November 2023
Issue publication date: 16 November 2023
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
SMEs need to adopt agile practices when utilizing social media for their businesses in order to capitalize and maximize their business performance.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2023), "The agility advantage: Utilizing social media to improve SMEs performance", Strategic Direction, Vol. 39 No. 12, pp. 1-2. https://doi.org/10.1108/SD-10-2023-0132
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited