The agility advantage: Utilizing social media to improve SMEs performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

SMEs need to adopt agile practices when utilizing social media for their businesses in order to capitalize and maximize their business performance.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "The agility advantage: Utilizing social media to improve SMEs performance", Strategic Direction, Vol. 39 No. 12, pp. 1-2. https://doi.org/10.1108/SD-10-2023-0132