International expansion of emerging economy firms: The impact of country and firm reputation

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Emerging market firms expanding into foreign markets often initially exploit any favorable elements of the reputation and image of their home country. But through activities that include compliance with institutional norms, certification and appropriate training of producers and suppliers it is possible to develop a positive corporate reputation and become less influenced by country-of-origin (COO) effects.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2022), "International expansion of emerging economy firms: The impact of country and firm reputation", Strategic Direction, Vol. 38 No. 12, pp. 5-8. https://doi.org/10.1108/SD-10-2022-0126