Performance enhancement in international markets: Why market intelligence and sales strategy are critical
ISSN: 0258-0543
Article publication date: 3 December 2019
Issue publication date: 14 January 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies 10.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Obtaining key intelligence about targeted foreign markets and subsequently disseminating this information across different functions permits an organization to create an effective export sales strategy (ESS) and boost export performance as a result. And by using the acquired knowledge to address the three dimensions of ESS, effectiveness of strategic decision-making can be increased.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Performance enhancement in international markets: Why market intelligence and sales strategy are critical", Strategic Direction, Vol. 36 No. 1, pp. 30-32. https://doi.org/10.1108/SD-10-2019-0200
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited