Competitive advantage through networking: Understanding how internal capabilities promote change using relationship building

Abstract

Purpose of this paper

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

How do you start innovating? This is actually a very difficult question to answer because, despite the fact most forms have departments or people dedicated to innovation, engaging in research and seeking to develop new and existing products, all these activities are ongoing. It is hard to think of what a research and development (R&D) department looks like at 9am on Day One. Maybe there are lots of brand new marker pens in their boxes and colored sticky notes piled neatly on people’s desks, or it could be an empty lab with clear benches and as-yet-unused equipment. It sounds an exciting place, but also quite a lonely place.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

What is original/value of paper?

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Competitive advantage through networking: Understanding how internal capabilities promote change using relationship building", Strategic Direction, Vol. 36 No. 1, pp. 7-9. https://doi.org/10.1108/SD-10-2019-0190