FinTech adoption: strategy for customer retention

Abstract

Purpose

Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention

Design/methodology/approach

Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages.

Findings

Adoption of FinTech innovations is essential for customer retention.

Practical implications

Many large B2C players are moving strongly ahead with adopting FinTech driven payment solutions. Competitors which ignore this trend, stand to lose customers in the long run.

Originality/value

FinTech is a new and developing industry. There has been limited research into its usage by non-financial corporates and impact on customer retention.

Citation

Tripathy, A.K. and Jain, A. (2020), "FinTech adoption: strategy for customer retention", Strategic Direction, Vol. 36 No. 12, pp. 47-49. https://doi.org/10.1108/SD-10-2019-0188