Building a positive place brand: The benefits of a sport-oriented approach

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Sport provides an effective means of building a positive place brand. By adopting a holistic approach that captures several important dimensions, jurisdictions and brand managers can create an effective strategy that results in various socio-economic benefits for the communities which host sporting events.

Originality/value

The briefing saves busy executives, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Building a positive place brand: The benefits of a sport-oriented approach", Strategic Direction, Vol. 34 No. 12, pp. 32-34. https://doi.org/10.1108/SD-10-2018-0205