Developing international leadership talent and stimulating significant culture change: Royal FrieslandCampina

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

This paper examines the growth in international sport marketing, considers factors such as globalisation which have fuelled the process, looks at practical implications and provides research avenues for future exploration.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organisations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

Montague, F., van der Lee, W. and Masson, L. (2014), "Developing international leadership talent and stimulating significant culture change: Royal FrieslandCampina", Strategic Direction, Vol. 30 No. 10, pp. 9-13. https://doi.org/10.1108/SD-10-2014-0143