The fastest does not always win: Consumer decision-making based on fast-food consumption value
ISSN: 0258-0543
Article publication date: 13 October 2022
Issue publication date: 10 November 2022
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This paper found that the value consumers place within the industry play a critical role in determining their behavior. Values such as location, emotional and process value were deemed important.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2022), "The fastest does not always win: Consumer decision-making based on fast-food consumption value", Strategic Direction, Vol. 38 No. 11, pp. 7-8. https://doi.org/10.1108/SD-09-2022-0109
Publisher
:Emerald Publishing Limited
Copyright © 2022, Emerald Publishing Limited