Creative approaches for generating growth using minimal resources: Lifting the lid on coopetition as both a mindset and a behavior
ISSN: 0258-0543
Article publication date: 29 October 2020
Issue publication date: 15 December 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
This research paper clarifies that a coopetition-oriented mindset does drive coopetition-oriented behaviors. The results reveal that industry experience has a negative impact on the manifestation of coopetition-oriented behaviors, due a risk-related reticence in choosing suitable coopetition partners. Engaging in internationalization – for example, by partnering with a competitor to enter a foreign export market – with a coopetition-oriented mindset, has the positive effect of yielding further coopetition-oriented behaviors. Organizations involved in international business models are therefore more likely to partake in coopetition strategies.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Creative approaches for generating growth using minimal resources: Lifting the lid on coopetition as both a mindset and a behavior", Strategic Direction, Vol. 36 No. 12, pp. 9-10. https://doi.org/10.1108/SD-09-2020-0170
Publisher
:Emerald Publishing Limited
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