Food for thought: Using Osterwalder’s business model to provide a sustainable footing for food start-ups

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Despite originating from a limited study, this briefing provides insight into how business model innovation can be crucial, especially for food start-ups. Sustainability is becoming the key term that dictates whether small food firms survive.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Food for thought: Using Osterwalder’s business model to provide a sustainable footing for food start-ups", Strategic Direction, Vol. 34 No. 12, pp. 1-2. https://doi.org/10.1108/SD-09-2018-0179